Developments to enhance your staff profile

Showcase your expertise

A strong staff profile helps visitors associate a name with a face (and a title) and will increase engagement in your area of expertise by allowing the personality behind your teaching or research to shine through.

A well put-together staff page, with a variety of resources included, is a great way to develop an emotional connection with visitors, while still keeping the design professional and consistent. 

Rather than simply functioning as a contact page, a staff profile should be seen as an engaging landing page to showcase your expertise. This is important because your profile will likely be the first page a visitor lands on after performing a Google search for your name. First impressions count.

Develop your own landing page to highlight teaching and research expertise

 

Easy to edit and add content

We have made it easier for you to edit your staff page through the same CMS used for editing other webpages. Our developments have combined data from three separate sources – HR's record system, publications pulled from Elements and user-generated CMS content – into a simple to use back end.

You can update your profile by going to www.plymouth.ac.uk/admin and ensuring your content is as engaging as it can be for your key target audiences.

These tools are designed to be more accessible than previous systems and allow you to personalise your profile to a greater degree – from adding publications lists, research group membership and links to articles, to integrating social media and multimedia content such as videos.

Keeping your content up to date is critical, so we've built a new notification system to remind you when it's time to check your profile again.

 

Highlight your publications

We have created a new publication feature that can be shown within your staff profile, which uses up to six highlights from your publications in Elements.

This will help your audience see a series of your publications really quickly, without them having to scan through a big list of publications. 

If you choose to highlight your publications, they will appear at the bottom of your staff profile biography page, and also at the top of the 'publications' tab of your profile. If no publications are featured, then the highlights section on a staff profile will not show.

Feature your latest work or collect a series of publications which work well together to showcase your interests and research-rich expertise.

In development: iterating designs for key publication highlights

 

Feature your work in galleries

You can now create and add an image gallery, giving you the opportunity to show examples of your teaching and research to visitors to your profile.

Have a project to share? A new book published? Is your latest collection of work available to share? If so, you can feature this in four different types of image galleries.

You can add images to different formats of gallery, from standard to grid and photo strip. Standard galleries allow links to YouTube videos which can be played on the page, too.

Any images you add to your staff profile will be stored in your own personal media library, content from which can only be used on your profile.

The Digital and content team will be notified when a user updates or adds a gallery to their staff profile page.

In development: an example of one of four different styles of gallery

 

In sync with the expert directory

We have made it easier to highlight your teaching and research areas of expertise by connecting staff profiles with our expert directory for the media.

Profiles can show the areas of expertise a member of staff can be contacted about, surfacing the content from the single source of the directory. 

These relevant areas of expertise (eg marine pollution, robotics) will show on your profile beneath your photo. 

This greater transparency will help a member of the media know how to contact you about your expertise so that they can request an interview.

If opted in, staff expertise tags appear on profiles and expert directory listings

 

Display research group membership

You can now choose to display any research group memberships you may have on your staff profile. 

In the CMS edit view of your profile there is now a checkbox to confirm if you would like research groups to show. Search from the list and choose all relevant ones.

Any groups you do add will then show in alphabetical order under the Research tab of your live profile, in a new section called 'Research groups'. 

This is another simple and useful way to showcase your research expertise.

 

Greater connections

As well as it being easier to update your biography, teaching and research interests and publications, social media fields have been added to your profile, including Facebook, Twitter, LinkedIn, Instagram and Orcid.

Considering how professionals use social media accounts to communicate news and share knowledge, linking to your accounts is a fantastic way to let visitors easily connect with you and explore your full range of research, news and opportunities for engagement. 

Behind the scenes: from initial development sketch to the live product

 

Create your own personal landing page

  • Does your profile picture need a refresh? Please upload a clear head and shoulders shot of yourself, preferably taken by a professional photographer. The image should be no smaller than 640 x 640 pixels so that it displays well on screens. Just let us know if you need a hand resizing.
  • Add in any relevant social media accounts and connect with your audience.
  • Spend some time thinking about the audiences you're wanting to reach with your profile, and what you would like to share about yourself and your interests. Tell your audiences a little about your role, your teaching and research in the text sections: biography, teaching, research and personal.

  • Manage your publications via Elements. Choose which key publications to feature.
  • Highlight key interests, publications, news and research with a range of image gallery options 
  • Save, publish and share your page.


If you have any questions or queries, please do get in touch with us at digitalmarketing@plymouth.ac.uk.

Please note: ensure you have permission to use any multimedia content from the copyright owner before including it. If unsure, always ask first.

Website Refresh Project 2020

The University's external website is undergoing a refresh to update certain design elements, functionality and content, as part of a project ending on 31 July 2020. 

Keep up to date with everything that's happening – from the latest new content design features, to the next developments on the horizon