The most important page on your website is the one page most relevant to the user’s current requirements. A homepage should not bombard a user with information. It needs to take the user where they want to go in a matter of seconds.
Dropdown megamenus, like the one we have recently introduced to our website, include links to the main top-level sections of a website – the essence of what the organisation is – in a clear, structured way.
What our homepage says about us
Over the last few months redesigning our homepage, through a range of discussions and analysis, we knew we wanted it to:
- be a window into the University and life at Plymouth – a first impression which defines the DNA of the institution
- quickly take our users to the parts of the site they need to get to
- highlight our mission statement and values
- showcase our research-rich reputation
- promote a range of interesting and pioneering content across audiences.
It's still important to remember though, that every page is responsible for creating a first impression and communicating the goals of our website.
Discover what makes a good homepage and how to efficiently help users get to where they need to go.