Yeganeh Morakabati

Teaching interests
I am a lecturer in marketing with a background in numeric subjects to support my research in the areas of management, marketing and consumer behaviour.  My main areas of lecturing have been in marketing, consumer behaviour and research methodology but I have also delivered lectures and seminars to Masters and research degree students on the impacts of political unrest and terrorism on the risk perceptions of the public (with a particular focus on travel to the Middle East).

 

Research interests
I was inspired by my PhD supervisor to become a 'researchaholic' and I chose a university career because I am curious and passionate about such a wide area of topics it would take several life times to satisfy them all! I am also passionate about transferring this hunger for learning to our new students coming through the educational system. My research profile may seem very wide but there are themes there - just look for them - such as building a bridge between developed and developing countries as I try to explain the issues found in many developing countries and the perceptions that people in developed countries have of them. Within a limited area of subjects, I call myself diverse and I truly enjoy interdisciplinary research, am interested in how people perceive things, how they think and how they make their decisions. My research has also had a Middle Eastern theme running through it, looking at consumer behaviour, risk perceptions, impacts, and political impediments….and who knows what other areas are to come yet :)•


I am currently collecting data for three different projects (what is that they say about women being able to multi-task?).  The first one is an extension of a joint project “is there more than risk of sunburn in the Middle East” which has already led to a couple of publications.  The second project looks at “poverty as an attraction in 21 century”.  The third project is one I am doing in conjunction with Prof John Fletcher at Bournemouth University (my old PhD supervisor) for the UNWTO which is to construct a framework that will help integrate the tourism industry into national emergency plans.

I have published papers and book chapters in these areas and have more to come in the pipeline.

 

Publications

Refereed Journal Articles

Morakabati, Y  2012, Tourism and the Middle East: Crises, tourism and diversification some critical issues., International Journal of Tourism Research (accepted)

Morakabati, Y. and J. Fletcher .2012, Tourism development in a difficult environment: A study of consumer attitudes, travel risk perceptions and the termination of demand. Tourism Economics. (accepted)

Morakabati, Y. 2010, Deterrents of tourism development in Iran, International Journal of Tourism Research. International Journal of Tourism Research, volume 12, issue 2, pages 103–123, March/April 2011

Morakabati, Y. and J. Fletcher 2009, Tourism Activity, Terrorism and Political Instability within the Commonwealth:  The cases of Fiji and Kenya, International Journal of Tourism Research, Volume 10, 6 pp 537-557. 

Webster, A., J. Fletcher, P. Hardwick and Y. Morakabati 2007 Tourism and empirical applications of international trade theory: a multi-country analysis Tourism Economics, In-Print, London. pp. 657-674

 Morakabati, Y. (2011) Qatar: Up Close and Personal, EFMD(awaiting decision)  

Book Chapters

Petford, N., J. Fletcher and Y. Morakabati 2010 On the economics and social typology of volcano tourism with special reference to Montserrat, West Indies Chapter 6, in P. Erfurt-Cooper and M Cooper Volcano and geothermal tourism, pp 85-94, Earthscan, London 2010.

Morakabati Y. and B. Amelung, 2008 Chapter 10: Tourism Under Crisis, in Cooper, C. J Fletcher, A Fyall, D. Gilbert and S Wanhill, Tourism Principles & Practice 4^th edition, Pearson Education, London.

Fletcher, J. Y. Morakabati and A. Blake 2009 The Economic Impact of Gibraltar on the economy of the Campo De Gibraltar  The Chamber of Commerce, Gibraltar.

Research Reports

2008 Tourism in the Commonwealth, Report to the Commonwealth Tourism Centre setting out the structure of the database (164 variables) and analyses (including forecasting of tourism and economic variables) co-authored with J. Fletcher and A. Fyall).

2008 The Economic Impact of Bournemouth University on the Local Economy, the South West and the UK, Report to Professor Paul Curran, Vice Chancellor of Bournemouth University available at: http://www.bournemouth.ac.uk/newsandevents/News/2008/april08/bu_makes_positive_impact_on_the_economy.html

2008 The Effects of Climate Change on the Tourism Industry of Bournemouth and Poole, Report to Bournemouth and Poole Borough Councils, co-authored with J. Fletcher.

2007 The Place of Bournemouth University in the HEI sector, an analysis of HESA data on behalf of Professor Nick Petford, Pro Vice Chancellor Research & Enterprise, Bournemouth University.

Research Bidding Activity

2007 Commonwealth Tourism Centre (online database and analysis) with A Fyall and J Fletcher  successful & completed.

2007 Bournemouth & Poole Borough Councils (Climate Change and Tourism) with J Fletcher  successful & completed.

2008 Gibraltar Chamber of Commerce (Economic Impact of Gibraltar on Campo De Gibraltar) with J Fletcher  successful & completed.

2010 UNWTO (Integration of tourism into national emergency structures) with J flectcher R Gordon, building