Role
Associate Professor (Senior Lecturer) in Tourism Marketing
Programme Manager of MSc in Tourism and Hospitality Management
Guest Professor in Tianjin University of Commerce (China)
Qualifications & background
2006 PGCert in Learning and Teaching in Higher Education (University of Plymouth)
2005 PhD in Tourism Management(University of Derby)
2000 MA in Tourism Management (University of Derby)
1999 Advanced Diploma in Pubic Relations (Hunan Normal University)
1999 Advanced Diploma in Accounting (Melbourne Institute of Finance & Management)
Professional membership
Member of Higher Education Academy
Member of Association for Tourism in Higher Education (ATHE)
Roles on external bodies
Guest professor in tourism management, Tianjin University of Commerce (China) from 15th of August, 2006
Member of Editorial board of European Journal of Tourism, Hospitality and Recreation.
An external examiner for overseas programmes (in Shanghai and Suzhou) for Staffordshire University (2010 - present)
An external advisor to Undergraduate Airline, Tourism and Hospitality Period Field Review held by University of West London on 31st May 2010.
An external advisor to a postgraduate field review held by Thames Valley University on 25th Feb. 2010
An external expert to a validation of BSc in International Hospitality Management in Cavendish College (London) by University of Wales on 16th Dec. 2010
An external advisor to Msc validation for eight programmes (International Hospitality and Tourism Management, International Heritage and Attraction Management; International Tourism and Attraction Management; International Festivals and Tourism Management; International Tourism Planning and Development; International Hopsitality and Event Management; International Festivals and Event Management; International Festivals and Event Management) at University of Central Lancashire on 11th June 2008
Publications
REFEREED PAPERS
Huang, R., Tian, X. R (under review) An Investigation of Travel Behaviour of Chinese International Students in the UK, Journal of China Tourism Research
Huang, R., Xia, T. T. (under review) A study of educational tourism for families in Shaoxing (China), International Journal of Tourism Research
Huang, R., Turner, R., Poverjuc, O. (under review) Understanding experience of new academics to facilitate their transition, International Journal of Academic Development
Huang, R (under review) International experience and graduate employability: perceptions of Chinese international students in the UK, Studies in Higher Education
Busby, G., Huang, R & Jarman, R (2012) The Stein Effect: an alternative film-induced tourism perspective, International Journal of Tourism Research
Busby, G. & Huang, R. (2012) Integration, intermediation and tourism higher education: conceptual understanding in the curriculum, Tourism Management,
33 (1):108-115.
Tian, X., Huang, R. & Busby, G. (2011) An investigation into Destination Management Organisations in China – with particular reference to the Beijing Tourism Administration, Acta Turistica, 23 (2) 111-144
Huang, R (2009) Book review: Ball, S., Horner, S and Nield K. Contemporary Hospitality & Tourism: Management issues in China and India, Journal of Tourism Consumption and Practice, 1(1) 88-93
Liu, D. Q and Huang, R (2009) 'On enhancing quality of modern service industry by cultural power', Journal of Tianjing University of Commerce, 29(5), 56-60 (in Chinese)
Huang, R (2009) ‘The role of food in promoting Chinese regions on the web’, International Journal of Tourism Policy, 2(4), pp. 289-305 DOI: 10.1504/IJTP.2009.028715
Huang, R; Busby, G and Bosdou, C (2009) 'The first Plymouth: pictorial element and destination image', International Journal of Tourism Policy, 2(4), 246-261, DOI: 10.1504/IJTP.2009.028713
Huang, R (2008) 'Mapping Educational Tourists' Experience in the UK', Third World Quarterly, 29(5),1003-1020, DOI: 10.1080/01436590802106247
Huang, R (2007) 'An investigation of tour guides’ intercultural competence in Britain', Acta Turistica, 19(2)
Huang, R and Busby, G (2007) “Activist, Pragmatist, Reflector or Theorist? In search of postgraduate learning styles in tourism and hospitality education”, Journal of Hospitality, Leisure, Sport & Tourism Education, 6(2), 92-99
Huang, R (2007) "A Challenging But Worthwhile Learning Experience!' - Asian International Students' Perspective of Undertaking a Dissertation in the UK”, Journal of Hospitality, Leisure, Sport & Tourism Education, 6(1), pp29-38
Huang, R (2007) 'Chinese students; experiences when travelling in the UK', Chinese Student, 7(6), 2-4
Huang, R (2006) 'Some suggestions for Chinese students studying in the UK', Chinese Student, 7(5), 2-4
Huang, R (2006) ‘Linking tea and tourism: the case of Hunan province (China)’, Journal of China Tourism Research, 4(2), 579-593
Huang, R (2006) 'Dissertation: Asian students' perspective', LINK16
Huang, R and Wang, W.J (2006) 'Tourism Education in China', LINK16
Huang, R (2006) 'A study of gender differences- the travel behaviour of Chinese international students studying in the UK', TOURISM, 54(1), 63-69
Liu, D and Huang, R (2006) 'A study on the cultural consequence of cross-cultural tourism and its solutions', Journal of Changsha University of Science & Technology, 26(1), 93-96 (in Chinese)
Huang, R (2005) 'Chinese international students' perceptions of the Problem-based Learning (PBL) experience', Journal of Hospitality, Leisure, Sport & Tourism Education, 4(2), 36-43
BOOK CHAPTERS
Huang, R and Liu, D. Q (2009) 'Brochures, World Heritage Sites in China and Responsible Tourism: the tourism services perspective', in Ryan, C and Gu, H. M (eds.) Tourism in China: Destination, Cultures and Communities, New York: Routledge, pp213-224
Huang, R (2008) 'Critical thinking: discussion between Chinese international students and their lecturers', in Atfield, R and Kemp, P (eds.) Enhancing the International Learning Experience in Business and Management, Hospitality, Leisure, Sport,Tourism, Oxford: High Education Academy, pp.133-142
Huang, R (2008) ‘Are Chinese international students tourists in the UK', in Cochrane, J (ed.) Asian Tourism: Growth and Change, Elsevier (Advances in Tourism Research Series), pp135-144
Huang, R and Hall, D (2007) ‘The new tea appreciation festival’, in Jolliff, L (ed.) Tea Tourism: Global trends and developments, Channel View Publications (Tourism and Cultural Change Series)
Huang, R (2004) ‘Provincial government roles in Chinese tourism development: the case of Hunan’, in Hall, D (ed.) Tourism and Transition: governance, transformation and development, CAB International, Wallingford
CONFERENCE PAPERS:
Huang, R (2011) 'International experience and graduate employability: perceptions of Chinese international students in the UK', paper presented in Association for Tourism in Higher Education (ATHE) annual conference, Oxford, 8-9, December 2011
Huang, R (2011) 'An investigation of travel behaviour of Chinese international students in the UK', paper presented in Seventh Annual China Tourism Forum, Haikou, China, 23-25, October 2011
Huang, R (2011) 'An investigation of Chinese international students' perception of UK as a Travel destination', paper presented in Educational Travel - Expanding Horizons conference, Tallinn, Estonia, 19-21 August, 2011
Huang, R (2010) 'Facilitating Educational Tourists' Experience', paper presented in ATLAS annual conference 2010 Mass tourism vs. niche tourism, Limassol, Cyprus, 3-5 November, 2010
Tian, X; Huang, R and Busby, G (2010) 'An investigation of young educational tourists in Hohhot (China)', paper presented in ATLAS annual conference 2010 Mass tourism vs. niche tourism, Limassol, Cyprus, 3-5 November, 2010
Tian, X; Huang, R and Busby, G (2010) 'An investigation of destination management organisation in China - with particular reference to Beijing Tourism Administration', paper presented in 5th International Conference 'An Enterprise Odyssey: from crisis to prosperity - challenges for government and business', Opatija, Croatia, 26-29 May 2010
Huang, R (2009) 'Supporting international students', paper presented in SRHE annual conference, Newport, 8-10 December 2009
Huang, R (2008) 'An investigation of career intention of international students studying in Tourism & Hospitality', paper presented in ATHE annual conference, Canterbury, 3-5 December, 2008
Huang, R (2008) 'The role of food in promoting Chinese regions on the web’, paper presented in the 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Antalya, 22-27 April, 2008
Huang, R (2007) 'Does their cultural background really matter on service evaluation: an in-depth investigation on travel service evaluation by the Chinese international students in the UK', paper presented in The 5th APac-CHRIE and the 13th Asia Pacific Tourism Association Joint Conference, Beijing, 24-27 May, 2007
Huang, R (2007) 'Critical thinking: discussion from Chinese postgraduate international students and their lecturers', paper presented at the 39th Annual Conference for New England Educational Research Organisation (NEERO), Portsmouth (USA), 25-27 April, 2007
Huang, R and Liu, D. Q (2006) 'World Heritage Sites in China and Responsibel Tourism: the tourism service companies' perspective' , paper accepted by Tourism and the New Asia conference, Peking University, China, 9-12 September, 2006
Liu, D, Q and Huang, R (2006) 'Tianjin Tourism Development: a methodological comparison', paper presented by Tourism in Asia conference, Leeds Metropolitan University, Leeds, 9-12 June 2006
Huang, R (2006) 'The influence of culture on the travel behaviour of Chinese international students in the UK', paper presented by Tourism in Asia conference, Leeds Metropolitan University, Leeds, 9-12 June 2006
Huang, R (2005) 'Linking tea and tourism: the case of Hunan province (China)', Conference proceedings for Second Polyu China Tourism Forum and Third China Tourism Academy Annual Conference, co-organised by Hong Kong Polytechnic University and Sun Yat-Sen University, Guangzhou, Dec. 16-17
Huang, R (2005) ‘A study of gender difference: the travel behaviour of Chinese international Students in the UK’, A paper presented in International Conference on Critical Tourism Studies, Croatia, Jun. 05
Huang, R (2004) ‘Chinese International Students’ Perception of Problem-based Learning (PBL) Experience in the UK’, a paper presented on the ATLAS Business Tourism Education, in Barcelona, on 29 Nov. – 2 Dec. 04
Huang, R (2004) ‘Toward a understanding the role of international students as tourists’, paper presented in Tourism: the State of Art II, Glasgow, June 2004
Huang, R (2004) ‘Conventions and Exhibitions Industry in Shanghai’, paper presented on the Second Asia-pacific CHRIE Conference & the Sixth Biennial Conference on Tourism in Asia, Phuket, May 2004
Huang, R (2003) ‘Understanding Chinese International Students’ Preferences on Tourist Photographic Images’, paper presented at the Tourism & Photography international Conference, Sheffield, July
Huang, R (2003) ‘Conventions and Meetings Sector in Shanghai’, paper presented at Convention & Expro 2003, Hong Kong, August
Huang, R (2002) ‘Hunan provincial government roles in Hunan Tourism Development’, paper presented at the International Tourism Research 2002, Cardiff, September
Huang, R (2001) ‘Chinese international students’ experience’, paper presented at the 2nd China International Education Conference and Exhibition, Beijing, October
Reports & invited lectures
An invited speaker for 40th UK Council for International Student Affairs (UKCISA) annual conference in Lancaster, 9th -11th July 2008
