Phil Megicks

Phil Megicks

Job title: Head of School, School of Management/Associate Dean, School of Management (Plymouth Business School (Faculty))
Address: Room 218, Cookworthy Building, Drake Circus,
Plymouth, Devon, PL4 8AA
Telephone: +441752585707
Email: phil.megicks@plymouth.ac.uk

Qualifications & background

B.Com Hons (Birmingham), MBA (Cardiff), PhD (Plymouth), PGCE, DipMarketing, MCIM

Professional membership

Member of the Chartered Institute of Marketing, the Academy of Management, the Academy of Marketing, the British Academy of Management, the Institute of Small Business and Entrepreneurship, and the European Foundation for Management Development: Entrepreneurship and Innovation Chapter.

Roles on external bodies
Senior Examiner for the Chartered Institute of Marketing module Marketing Fundamentals (Professional Certificate in Marketing). Member Editorial Board Journal of Consumer Behaviour.
Secretary Retailing and Marketing SIG British Academy of Management

Teaching interests

Competitive Marketing Strategy, Contemporary Issues in Marketing, Buyer Behaviour, Retail Management, Management Research Methods.

Staff serving as external examiners
External Examining experience on marketing, retailing and business studies programmes: Oxford Brookes University, Manchester Metropolitan University, International Business School Budapest, UWIC, London School of Commerce, Napier University, Hong Kong University SPACE, European Business School-Regents College, London

Research interests
Small business strategy. Marketing of services. Consumer and shopping behaviour. Management research methods.

UoP Research group membership

Service & Enterprise Research Centre (SERC)

Grants & contracts

Seale Hayne Trust (2008), £6,000, Country of Origin Effects in the Consumption of Tea, Co Investigator (with D. Kasruriatne).

EPSRC (2007), Virtual Research Centre in Personal Robotics, £118,458, G. Bugman (PrincipaI Investigator) and M. Philips, Faculty of Technology University of Plymouth; P. Megicks Plymouth Business School; and M. David, University of Liverpool.

Defra 2007, Understanding of Consumer Attitudes and Actual Purchasing Behaviour, with Reference to Local and Regional Foods, £135,000, Principal Investigator

Charles Sturt University 2005, Faculty of Commerce Grant to investigate the Influence of Ethics and Social Responsibility on Australians’ Shopping Behaviour $A3,000

KTP Project, Rowe Group, 2003-2005, £97,000, DTI, Lead Academic Supervisor

TCS Project, PC Maritime, 1998-2000, £80,000, ESRC, Lead Academic Supervisor

TCS Project, Valeport, 1995-1997, £151,000, DTI, Support Academic Supervisor

Publications

Refereed Journal Articles Since 2001

Megicks, P. with Angell, R. and Heffernan, T. (2008) “Service Quality in Postgraduate Education”, Quality Assurance in Education, Vol.16, No. 3, pp. 236-254.

Megicks, P. with Memery, J. and Williams, J., (2008) "Influences on Ethical and Socially Responsible Shopping: Evidence from the UK Grocery Sector", Journal of Marketing Management, Vol. 24, No. 5-6, pp. 637-659.

Megicks, P. and Warnaby, G. (2008) "Market Orientation and Performance in Small Independent Retailers in the UK", International Review of Retail Distribution and Consumer Research, Vol.18, No. 1, February, pp. 105-119.

Megicks, P. (2007) "Levels of Strategy and Business Performance in UK Small Retail Businesses", Management Decision, Vol. 45, No. 3, pp. 484-502.

Megicks, P. with Memery, J and Williams, J. (2005) “Ethics and Social Responsibility Issues in Grocery Shopping : An A Preliminary Typology”, Qualitative Marketing Research, Vol. 8, No. 4, pp. 399-412.

Megicks, P with Chaston, I., (2005) “The Exploitation of Market Knowledge in Small UK Accountancy Practices”, Service Industries Journal, October, Vol. 25, No.7, pp. 1-17.

Megicks, P. with Mishra, A. and Jean, J. (2005) “Enhancing Micro-Finance Outreach through Market Oriented New Service Development in Indian Regional Rural Banks”, International Journal of Bank Marketing, Vol. 23, No. 1, pp. 107-121.

Megicks, P. with Bishop, P. (2002), “Competitive Strategy and Firm Size in the Estate Agency Industry”, Journal of Small Business and Enterprise Development, Vol. 9, No. 2, pp. 150-162.

Megicks, P. with Bishop, P. (2002), “Asymmetric Information and Strategic Competition in Estate Agency”, Service Industries Journal, Vol. 22, No. 2, pp. 89-108.

Megicks, P. (2001), “Competitive Strategy Types in the UK Independent Retail Sector”, Journal of Strategic Marketing, Vol. 9, No. 4, pp. 1-14.

Refereed Conference Papers Since 2001

Megicks, P, with Williams, J. and Chaston, I. (2007), Innovation management tools for small firms seekingto exploit retiree markets, AMA Winter Educators' conference, University of Cincinatti.

Megicks, P. and Warnaby, G. (2007), Market Orientation and Performance in Small UK Independent Retailers, EMAC, University of Reykjavik, Iceland.

Megicks, P. with Memery, J and Williams, J. (2005) “What Influences Ethical and Socially Responsible Consumers’ Purchase Intentions”, Australia and New Zealand Marketing Academy Conference (ANZMAC). December: Perth, Western Australia.

Megicks, P. with Williams, J. (2004), “Entrepreneurial Strategy Types, Export Market Orientation and Business Success: Evidence from UK Exporting SMEs”, RENT XVIII – Research in Entrepreneurship and Small Business Conference, Copenhagen Business School, Denmark.

Megicks, P. with Memery, J and Williams, J. (2004) “The Influence of Ethical and Social Responsibility on Grocery Shopping Behaviour: An Exploratory Qualitative Analysis”, Academy of Marketing Annual Conference, University of Gloucestershire, Cheltenham.

Megicks, P. with Memery, J and Williams, J. (2004) “The Influence of Ethical and Social Responsibility on Grocery Shopping Behaviour”, EASI Marketing Conference, Brunel University, London.

Megicks, P, with Williams, J. and Chaston, I. (2004), "Marketing and Entrepreneurial Orientation and Organisational Culture in Exporting SMEs", Academy of Marketing SIG on Entrepreneurial and Small Business Marketing, University of Stirling, Stirling.

Megicks, P. with Mishra, A. and Lean, J. (2003), “Understanding Microfinance Institution (MFI) Outreach Performance: A Market-Orientated Perspective”, World Small Business Congress, University of Ulster, Belfast.

Megicks, P. (2001), “Distinguishing Competitive Strategy Types in the UK Independent Retail Sector”, Proceedings of the Academy of Marketing Conference, Cardiff Business School. Nominated for Best Conference Paper Prize.

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