Qualifications & background
BA (Hons) University of Hull, Political Studies 1986
PGCE Post-16 Compulsory Education, University of Plymouth 2002
PhD, Political Communication, University of Bournemouth, 2008
Teaching interests
Conferences and events
Promoting events
Innovations
Introduction to marketing
Marketing management
Public Relations
Arts Entertainment & the Media
Staff serving as external examiners
BA Public Relations, University of Derby, Buxton
BA Public Relations, University of Gloucestershire
Research interests
Political communication, especially the use of the Internet
Political marketing and political PR
Political event management including election campaigns, party conferences and the use of events by local authorities.
Political persuasion.
Publications
Books:
Lilleker, D and Jackson, N (2012) Campaigning, Elections and the Internet: US, UK, Germany and France, Routledge.
Tansey, S and Jackson, N (2008) Politics: the basics, Routledge.
Lilleker, D. Jackson, N, Scullion, R (eds) (2006) The Marketing of Political Parties: political marketing at the 2005 British general election, Manchester: Manchester University Press.
Journal Articles:
Lilleker, D, Hall, C, Jackson, N., (forthcoming) Entertaining and Informing: MPS use of Twitter, Aslib proceedings
Jackson, N., (forthcoming) Perception or Reality? How MPs believe that the Internet helps them win votes Journal of Political Marketing 9 (3/4)
Jackson, N. & Lilleker, D., (2011) Tweeting, constituency service and impression management – UK MPs and the use of Twitter Journal of Legislative Studies 17(2)
Lilleker, D and Jackson, N (2010) Towards a more particpatory style of election campaigning: the impact of Web 2.0 on the UK 2010 General Election, Internet Policy, 2(3)
Jackson, N. and Lilleker, D. (2010) Tentative steps towards interaction: the use of the Internet in the British European Parliament Election 2009, Internet Research 20(5) pp527-524.
Lilleker, D. Pack, M. Jackson, N., (2010) Political parties and Web 2.0: the Liberal Democrat perspective Politics 30 (2), pp. 105-112.
Jackson, N & Lilleker, D., (2009) Building an Architecture of Participation?: Political Parties and Web 2.0 in Britain, Journal of Information Technology and Politics 6 (3/4) pp232-250
Jackson, N & Lilleker, D., (2009) MPs and E-representation: Me, MySpace and I British Politics 4 (2) 236–264.
Jackson, N., (2009) All the Fun of the Seaside - the British Party Conference Season E.Pol 2(1) pp8-10.
Jackson, N (2008) MPs and their e-newsletters: winning votes by promoting constituency service Journal of Legislative Studies 14 (4) pp488-499.
Jackson, N., (2008) Representation in the Blogosphere: MPs and their new constituents, Parliamentary Affairs, 61 (4) pp642-660.
Jackson, N (2008) 'Scattergun' or 'rifle' approach to communication: MPs in the blogosphere, Information Polity, 13 (1-2) pp97-109.
Jackson, N (2007) Political Parties, the Internet and the 2005 General Election: third time lucky? Internet Research 17 (3) pp249-271.
Jackson, N and Lilleker, D (2007) Seeking unmediated political information in a mediated environment: the uses and gratifications of political parties' e-newsletters Information Communication and Society 10 (2) pp242-264.
Jackson, N (2006) Political Parties, Their E-newsletters and Subscribers: 'one-night stand' or a 'marriage made in heaven'? In Davies, P and Newman, B (eds) (2006) Winning Elections with Political Marketing London: Hayworth Press.
Jackson, N. (2006) Banking Online: the use of the Internet by political parties to build relationships with voters In Lilleker, D. Jackson, N, Scullion, R (eds) (2006) The Marketing of Political Parties: political marketing at the 2005 British general election, Manchester: Manchester University Press.
Pike, D. and Jackson, N., (2006) 'Ethics and the promotion of consumer brands to children: marketing public relations in the UK toy industry' PRism 4 (1)
Aitken-Turff, F. and Jackson, N., (2006) 'A mixed motive approach to lobbying' Journal of Public Affairs 6 pp102-110
Jackson, N., (2006) 'An MP's role in the Internet era - the impact of e-newsletters' Journal of Legislative Studies 12 (2) pp223-242
Jackson, N., (2006) 'Political Parties, Their E-Newsletters and Subscribers: 'one-night stand' or a 'marriage made in heaven'" in Davies, P. and Newman, B (eds) Winning Elections with Political Marketing London: Haworth Press.
Jackson, N., (2006) 'Dipping their big toe into the blogosphere: the use of weblogs by the political parties in the 2005 General Election' Aslib Proceedings: new information perspectives 58 (4) pp292-303.
Mart, L. and Jackson, N., (2005) 'Public Relations agencies in the UK travel industry: does size matter?' PRism 13 (1).
Jackson, N., (2005) 'Weblogs and the 2005 General Election: buzz, burst or bloggocks?' Behind the Spin October
Jackson, N., (2005) 'Vote winner or nuisance: email and British MPs' relationship with their constituents' Journal of Non-profit Public Sector Marketing 14 (1/2) pp91-108.
Jackson, N., (2005) 'Representation: the link between MPs and their constituents' Talking Politics January
Jackson, N (2004) Marketing Man Politics Review 13(4) pp2-4.
Jackson, N (2004) Pressure Group Politics Politics Review 14(10 p2-5
Jackson, N (2004) Two, two-and-a-half or three party politics Talking Politics 16(2) pp67-70.
Jackson, N (2004) 'Party e-newsletters in the UK: a return to direct communication?' Journal of E-Government 1 (4) pp39-62
Jackson, N (2004) 'Escaping from the straitjacket: UK MPs and their e-newsletters' Aslib Proceedings: new information perspectives 56 (6) pp335-343
Jackson, N. and Lilleker, D., (2004) 'Just public relations or an attempt at interaction? British MPs in the Press, on the Web, and 'In Your Face' European Journal of Communication 19 (4) pp507-534
Jackson, N., (2004) 'Email and political campaigning: the experience of MPs in Westminster, Edinburgh and Cardiff' Journal of Systemics, Cybernetics and Informatics Summer
Lilleker, D. and Jackson, N., (2004) review article 'Politics, Citizens and Cyberspace' European Journal of Communication 19 (3).
Jackson, N (2003) E-democracy Talking Poliitcs 15 (3) pp181-3
Jackson, N (2003) The Blair Style: presidential, bilateral or trilateral governmment Talking Politics 15 (2) pp110-113.
Jackson, N., (2003) 'MPs and Web Technologies - an untapped opportunity' Journal of Public Affairs 3 (2) pp124-137.
Book Chapters
Lilleker, D and Jackson, N (2011) Elections 2.0: comparing e-campaigns in France, Germany, Great Britain and the United States, in E.J. Schweitzer and S. Albrecht (eds) Das Internet im Wahlkampf: analysen zur Bundestagswahl 2009, VS Verlag.
Jackson, N., and Lilleker, D (forthcoming) The Member for Cyberspace: e-representation and MPs, In Sobaci, Z., (ed) (2011) E-Parliament and ICT-Based Legislation: Concept, Experiences and Lessons, IGI Global.
Jackson, N. Lilleker, D., Schweitzer, E., (2012) Political Marketing in an Online Environment: direct democracy or demotic branding? In Lees-Marshment, J. (ed) Handbook of Political Marketing, Routledge.
Jackson, N. (2012) Underused Campaigning Tools: political public relations In Lees-Marshment , J.(ed) Handbook of Political Marketing, Routledge.Jackson, N. (2009) Case study of Political Marketing in Action in the UK, Lees-Marshment, J. International Political Marketing Routledge
Jackson, N. (2006) Political Parties, Their E-newsletters and Subscribers: 'one-night stand' or a 'marriage made in heaven'? In Davies, P. and Newman, B., (eds) (2006) Winning Elections with Political Marketing Hayworth Press
Jackson, N., (2006) Banking Online: the use of the Internet by political parties to build relationships with voters In Lilleker, D. Jackson, N. Scullion, R., The Marketing of Political Parties: political marketing at the 2005 British general election, MUP
Book Reviews
Jackson, N. (2009) Managing the Infosphere: Governance, Technology and Cultural Practice in Motion, Information, Communication and Society, 12 (1) pp150-151.
Lilleker, D. and Jackson, N., (2004) Politics, Citizens and Cyberspace, review of Gibson et al. (2003) Political parties and the Internet. Net gain? and Rodgers, J., (2003) Spatialising International Politics: analysing activism on the Internet in European Journal of Communication 19(3) pp403-408.
Jackson, N., (2009) review of McDowell et al. (2008) Managing the Infosphere: governance, technology and cultural practice in motion in Information, Communition & Society 12 (1) pp150-152.
