John White

Teaching interests

Introduction to / Fundamentals of Marketing courses; Contemporary Issues in Marketing, and Marketing Communications (incl. direct marketing and advertising).

Recent professional / short course delivery has included a short course on Marketing for Libraries for the Chartered Institute of Librarians and Information Professionals (CILIP), as well as continued involvement in the delivery of the Chartered Institute of Marketing's Professional Diploma and Professional Postgraduate Diploma programmes.

 

Staff serving as external examiners

External Examiner for Cass Business School - City University London (BSc Business Studies) 2008 - present

External examiner for the University of Huddersfield (MSc Marketing and MSc Marketing Management) 2004 - 2008

 

Research interests

Principal research interests consist of agri-food supply chains, and marketing activity in Eastern Europe. Brand building and management. Retro-branding.   See below for recent publications.

 

Grants & contracts

EU INTAS Research Grant (2005 - 2007): Supporting the International Development of the Commonwealth of Independent States Agricultural Sector , 98,480 Euros.  INTAS2004-6928.

Food & Agriculture Organisation of the United Nations (2005), Development of the European Agri-food Markets: Impact on Producers, Consumers and Perspectives, $5,000.  EFT174706.

World Bank Research Grant (2004): Vertical co-ordination in ECA agri-food chains as an engine of private sector development: Implications for Policy and Bank Bank Operations.  $13, 500.  EW-P084034-ESW-BB.

EU INTAS Research grant (2000-2003):  Supply Chain Management and Contractual Relationships in Transitional Food Industries, 60,000 Euros.  INTAS99-00753. 

Publications

Recent research output:

 

JOURNAL ARTICLES

Gorton, M. & White, J. (2009), Export strategies and performance in CIS: case study evidence from the dairy sector, Post-Communist Economies, Vol. 21, No. 4, pp. 475-494.

Gorton, M., White, J., Dries, L., Ignat, A., Sardaryan, G. and Skripnik, A. (2007), Milk Marketing Relationships in the CIS, Eurasian Geography & Economics,  Vol. 48, No. 6, pp. 733-747.

Gorton, M., White, J. (2007), The Restructuring of Agri-Food Supply Chains in CEE and the CIS: An Overview and Policy Implications, Outlook on Agriculture, Vol. 36, No. 4, pp. 237-246.

Gorton, M., Dumitrashko, M., White, J. (2006), Overcoming supply chain failure in the agri-food sector: a case study from Moldova, Food Policy, Vol. 31, No. 1, pp. 90-103.

Gorton, M., White, J. and Dumitrashko (2005), Applying the Clinical Inquiry Approach to Understand and Facilitate Enterprise Restructuring in Transition Economies: A Case Study from the Moldovan Wine Industry, Systemic Practice and Action Research, Vol. 18, No. 1, pp. 35-51.

Gorton, M. Ignat, G. and White, J. (2004), The Evolution of Post-Soviet Labour Processes: A case study of the hollowing out of paternalism in Moldova, International Journal of Human Resource Management, Vol. 15, No. 7, pp. 1249-1261.

Gorton, M. and White, J. Chernyshova, S. Skripnik, A. Vinichenko, T. Dumitrasco, M. Soltan, G. (2003), The Reconfiguration of Post-Soviet Food Industries: Evidence from Ukraine and Moldova, Agribusiness, Volume 19, Number 4, pp. 409-423.

Gorton, M. and White, J. (2003), The Politics of Agrarian Collapse: Decollectivization in Moldova, East European Politics and Societies, Vol. 17, No. 2, pp. 305-331.

Gorton, M., Chernyshova, S., Skripnik, A., Vinichenko. T. and White, J. E. (2002), The Decline of Ukrainian Agriculture, Southeast European and Black Sea Studies, Vol. 2, No. 3, pp. 147-164.

 

PRACTITIONER PUBLICATIONS

White, J. (2009), 10 steps for marketing your practice successfully during a recession, Vital, Winter, pp. 14 - 15.

REFEREED CONFERENCES

Dries, L. Gorton, M. White, J and Sardaryan, G. (2011), "The Role of Agribusiness in Stimulating on-farm investments: case study of the Armenian dairy sector", paper presented to the Second AGRIMBA-AVA Congress, Wageningen, 22nd - 24th June 2011.

Gorton, M.,White, J. and Sauer, J. (2011), "Marketing, Co-operatives and Price Heterogeneity Evidence from the CIS Dairy Sector, Agricultural Economics Society Annual Conference, 18-20th April, Warwick.

Osmani, F. Gorton, M. and White, J. (2010), Agricultural Households, Poverty and the Rural Labour Market in Kosovo, World Bank Western Balkans Poverty and Inclusion, 14th-15th December 2010, Brussels.

Jackson, E. Gorton, M., White, J. (2009), A structural analysis of contract innovations in the CIS milk industry. Paper presented at the 3rd International European Forum on System Dynamics and Innovation in Food Networks, February 16th - 20th, IGLS / Innsbruck, Austria.

Gorton, M. and White, J. (2008). Why has the export performance of firms from the CIS been so poor?Evidence and lessons from the food industry. 16th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Vienna, 4th-6th December. Conference and proceedings details at: http://www.wu-wien.ac.at/auha/konf

Gorton, M., White, J., Dries, L., Dumitrashko, M., Hewson, P., Ignat, A., Ignat, G., Mkrtchyan, N. Sardaryan, G.,, Skripnik, A., Urutyan, V. and Vandeplas, A. (2007), Milk Marketing in the CIS, Paper presented at the Transition in Agriculture – Agricultural Economics in Transition IV Conference, 30th November – 1st December, HAS Institute of Econmics, Budapest.

Dries, L., Dumitrashko, M., Gorton, M., Hewson, P., Ignat, A. Mkrtchyan, N., Sardaryan, G., Skripnik, A., Urutyan, V., Vandeplas, A. and White, J. (2007), “Farmer – processor relationships in the CIS dairy sector: key findings from the SIDCISA research project”, paper presented to the 100th Jubilee Seminar, European Association of Agricultural Economists (EAAE), Novi Sad, 21st-23rd June

Gorton, M. and White J. (2005), Farm-processor contract relationships in the Commonwealth of Independent States (CIS): evidence from Armenia, Georgia, Moldova, Russia and Ukraine, Transition in Agriculture, Agricultural Economics in Transition II, 28th - 29th October, HAS Institute of Econmics, Budapest.

Gorton, M. and White J. (2002), Experiences of decollectivisation: evidence from Ukraine, Moldova and the Baltic States, Paper presented at the Presence of the Past Transformation and Dealing with the Past in Eastern and Central Europe, Conference, 23rd - 25th May, 2002, Berlin.

Gorton, M., White, J., Chernyshova, S., Skripnik, A., Vinichenko, T., Dumitrashko, M., Soltan, G. and Cainarean G., (2002),The Reconfiguration of Post-Soviet Food Industries: Evidence from Ukraine and Moldova, Paper presented to the British Association of Slavonic and East European Studies (BASESS) Conference, Cambridge, 6th-8th April 2002

 

RESEARCH REPORTS

Gorton, M. and White, J. (2006), Development of the European Agri-food Markets: Impact on Producers, Consumers and Perspectives, Report prepared for the FAO United Nations, mimeo.

White, J. and Gorton, M. (2004), Vertical Co-ordination in Tranisition Countries: A comparative study of agri-food chains in Moldova, Armenia, Georgia, Russia and Ukraine, Report prepared for the World Bank, mimeo.


EDITED BOOK CONTRIBUTIONS

Gorton, M. and White, J. (2008). Why has the export performance of firms from the CIS been so poor?Evidence and lessons from the food industry. In: Springer, R. andChadraba, P. (ed.), Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Vienna, pp.105-124.

Gorton, M. and White, J. (2007), Contracting in the agri-food sector of the Commonwealth of Independent States (CIS), In: Kumaravel, S. (ed.) Contract Farming - International Experiences, Hyderabad, ICFAI University Press.

Gorton, M. and White, J. (2007), Transformation and contracting in the supply chains of the former Soviet Union: Evidence from Armenia, Georgia, Moldova, Ukraine, and Russia, In: Swinnen, J. F. M (ed.), Global Supply Chains, Standards and the Poor: How the Globalization of Food Systems and Standards Affects Rural Development and Poverty,  Wallingford: CABI, pp. 175-187.

White, J. and Gorton, M. (2006), A Comparative Study of Agrifood Chains in Moldova, Armenia, Georgia, Russia and Ukraine. In: Swinnen, J. F. M (ed.), The Dynamics of Vertical Coordination in Agrifood Chains in Eastern Europe, pp. 5-44, Washington D.C., World Bank.


WORKING & DISCUSSION PAPERS

Gorton, M. and White, J. (2006),  The Restructuring of Agri-Food Supply Chains in CEE and the CIS: An Overview and Policy Implications, SIDCISA Research Project Working Paper 2006/1.

White, J. (2003), An Initial Examination of the Antecedents to Small and Medium Enterprise Competitor Co-operative Propensity and Behaviour, University of Plymouth Business School Refereed Discussion Paper, ISBN 1-84102-122-9

Gorton, M. & White, J. (2003), Responses to the Decollectivisation Question in post-Soviet states: a comparison of Ukraine, Moldova and the Baltic States, University of Plymouth Business School Refereed Discussion Paper, ISBN 1-84102-111-3.

Gorton, M., Ignats, G and White, J. (2003), A Case Study of the Restructuring of Post-Soviet Labour Processes and the Hollowing Out of Paternalism, ISBN 1-84102-121-0

Gorton, M., Dumitrashko, M. and White, J. (2003), Overcoming supply chain failure: a case study in agri-food industry recovery from Moldova, University of Plymouth Business School Refereed Discussion Paper, ISBN 1-84102-110-5.

Gorton, M., Chernyshova, S., Skripnik, A., Vinichenko. T. and White, J. E. (2002), The Decline of Ukrainian Agriculture, University of Plymouth Business School Refereed Discussion Paper, ISBN 1-84102-089-3.

Gorton, M. & White, J. (2000), The Food Industry in Central and Eastern Europe under communism: A review of the literature, University of Plymouth Business School Discussion Paper No. 187.

 

Reports & invited lectures

SOCRATES guest lectures for Jagellonian University, Krakow –Poland, and the Leon Kozminski Academy of Entrepreneurship and Management, Warsaw – Poland.

Visiting professor at the Leon Kozminski Academy of Entrepreneurship and Management, Warsaw – Poland.

 

Links

FOCUS-BALKANS - Food Consumer Science in the Balkans  http://www.focus-balkans.org

INTAS Funded Research Project - Supporting the International Development of the CIS Agricultural Sector (SIDCISA)  http://www.staff.ncl.ac.uk/matthew.gorton/cisproject.html

INTAS funded research project - Agri-food Industry Restructuring in Ukraine and Moldova (AFIRUM) http://www.staff.ncl.ac.uk/matthew.gorton/afirum.html