The new brand With Plymouth University
WITH PLYMOUTH UNIVERSITY
‘With Plymouth University’ is our new corporate identity – launched by our Vice-Chancellor at her public address in June 2011. We started our rebranding project after extensive market research revealed that people felt our identity and logo did not match our reputation as a vibrant, innovative and excellent university.
A NEW BRAND AND IDENTITY
Our approach was to use the expertise and creativity of our staff, students and alumni to develop a pioneering new identity and keep costs as low as possible.
USING THE NEW BRAND
We chose not to spend money on a major roll-out of the new brand, but to replace items as they come up for renewal, so you will see our old and new branding alongside each other for a while. We are proud of our pioneering approach and the participation of so many of our partners and stakeholders throughout the project. You can find out more about our branding journey here:
THE LEGAL BIT - OUR NAME
Our formal constitution remains ‘the University of Plymouth’ and this wording will still be used in contracts and other legal documents.